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Agata and Alethea at The Chrome Bar

Iridescent Dreams Unite

Witness the enchanting aura of Alethea, the extraordinary poledancer and visionary behind The Chrome Bar.

Delve into her journey from pole dance champion to directing mesmerizing dance spectacles. Unravel the magic of the glow collection, a luminous collaboration with Sway Movewear, showcasing versatile designs to light up your performances.

Dare to glow

Unveil the mesmerizing Glow Collection as Sway and Alethea Austin unite their creative genius in an breathtaking collaboration. Embrace the allure of the night as these stunning polewear pieces come to life under UV lights, illuminating your every move with a captivating glow. Designed to empower and inspire, this unique collection blends Sway's signature style with Alethea Austin's artistic vision. Unleash your inner radiance and shine on you crazy diamond!

UV Blacklight
Daylight

Being naked is the most sustainable, wearing sway is the second.

Find out more about our Sway and our ethical approach towards fashion.

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THE FACE BEHIND THE BRAND

Agata Jurago-Pach and her journey from office job as an architect to entrepreneur and creator of unique pole wear. Every story has its beginning, this one starts in early nineties, when teenage Agata scribbles her first fashion designs...

WE WANT TO MAKE YOU LOOK HOT, WITHOUT RAISING THE TEMPERATURE OF THE PLANET

Slow fashion move wear brand committed to creating inspiring, fashion forward apparel for the modern-day-showgirls and boys. We take ethical approach to unique design that fits from studio to stage.

Sway Blog

Bold Moves and Expressive Grooves: A Chat 🐈 with Pole Dance Extraordinaire, Jordan Kensley

Bold Moves and Expressive Grooves: A Chat 🐈 with Pole Dance Extraordinaire, Jordan Kensley

Step into the captivating world of pole dance with Jordan, an artist who effortlessly marries strength and artistry. In this interview, we explore her inspiring journey from pole studios to...

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The Ultimate Guide to Pole Dance Grip Aids - Improve Your Grip and Performance

The Ultimate Guide to Pole Dance Grip Aids - Improve Your Grip and Performance

Getting a good grip on the pole is essential for every pole dancer, regardless of their level of experience. Grip aids can be a game changer when it comes to...

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